Genussregal Exhibition Designed by BWM Architekten and Partner

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Hi home lovers, the picture above is kind of Genussregal Exhibition concept building which is created by the architects of BMW Architekten & Partner. This building is located in Styria, Austria. Far before this, two men of the brother Erich and Walter Polz had an idea to enlarge their wine logistics center of a shop and a vinotheque. Recently, these two have been successful. Additionally, Genussregal Exhibition is kind of business concept including landmark, exhibition hall and exhibition, shop within the logistics storage place. It is very impressive.

Detailed information in relation to Genussregal Exhibition

Genussregal Exhibition comes as the new place for offering the company a new identity as well as opening up new possibilities in easy communication with the outside. The coming building of Genussregal Exhibition is to use the existing potential the vinotheque’s identity as a logistics storage place. The main design of Genussregal Exhibition is to perform the world storage logistics of shelves, packing cases, goods, stacking, and so forth. It is supported by the quotation below:

“Based on archdaily.com, BWM architects and partners have therefore invented the so-called “Genussregal”. A comprehensive overall business concept including architecture (landmark, exhibition hall and exhibition, shop within the logistics storage place) offering the company a new identity and opening up new possibilities in communication with the outside (marketing, logo development, product positioning etc.). BWM’s central idea is to use the existing potential and not to hide the vinotheque’s identity as a logistics storage place. According to the motto, the authenticity of the products is associated with the authenticity of the location. The world of storage logistics (shelves, packing cases, goods, stacking etc.) is the main conceptual/design theme of all architectural parts (exhibition, shop, landmark). The new construction and the existing building can thus be merged into a fascinating large entity.
Additional specification of Genussregal Exhibition:
Architects: BWM Architekten & Partner
Location: Styria, Austria
Project Officer: Johann Moser
Project Leader: Pete Foschi
Project Assistants: Sanja Utech, Christoph Panzer, Gerhard Girsch, Elena Romagnoli, Maik Perfahl
Photographs: BWM Architekten & Partner

Symbol of Genussregal Exhibition

Genussregal Exhibition is really easy to catch if you look at the oversized wine racks along the road. These racks have a dimension of 60 m long and 12 m high. This thing has attracted lots of attention. Each of rack is contained with overseas containers and labeled referring to the products from all over Styria. It can be wine, schnaps, oil, meat etc. Every rack only stands for one product symbolizing.

For the shop, it is enlarged and integrated as a marketplace into the existing storage hall. Visitors who want to go in the building; they can enter the heart of the factory and take the precious goods directly from the storage location. Actually, Genussregal Exhibition is a place for showing the products from the entire place of Styria.